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The Vital Role of Pre-Production in Brand Videos

In the dynamic world of brand videos, success is often measured by the seamless fusion of creativity, message, and visual appeal. At the forefront of this delicate dance is the crucial phase of pre-production, and Oklahoma City-based videoproduction company 1577 Productions understands the significance of laying a solid foundation before the cameras start rolling.



The Pillars of Success: Pre-Production:

Pre-production is the heartbeat of any successful brand video, setting the stage for a smooth and effective production process. It involves meticulous planning, strategic decision-making, and a thorough understanding of the client’s vision. At 1577 Productions, this phase is not just a checkbox in the filmmaking process; it’s a cornerstone that ensures the final product exceeds expectations.

Client Collaboration at its Core:

1577 Productions takes pride in its client-centric approach, recognizing that collaboration is key to bringing a brand’s story to life on screen. Through in-depth client interactions during the pre-production phase, the team at 1577 Productions gains valuable insights into the brand’s values, goals, and unique selling points. This collaborative effort ensures that the resulting video not only meets but surpasses the client’s expectations.

David Tester, a seasoned Producer at 1577 Productions, highlights the importance of this collaborative approach, stating, “Pre-production is the heartbeat of our projects. It’s not just about planning logistics; it’s about understanding our clients at a deep level. We want to ensure that the essence of their brand is authentically represented in the final product. This collaborative spirit not only enhances the creative process but also establishes a strong foundation for a successful partnership.”

Meticulous Planning for Seamless Execution:

From scripting and storyboarding to location scouting and talent selection, 1577 Productions approaches pre-production with meticulous attention to detail. This commitment to thorough planning is evident in the seamless execution of their brand videos. By ironing out potential challenges and addressing client concerns early in the process, the team ensures a smoother production journey and a final product that aligns seamlessly with the client’s vision.

Setting the Tone for Success:

Pre-production is not merely a behind-the-scenes process; it sets the tone for the entire project. Through thoughtful planning, client collaboration, and meticulous attention to detail, 1577 Productions establishes a solid framework that paves the way for a successful brand video. In the competitive landscape of visual storytelling, the emphasis on pre-production distinguishes 1577 Productions as a trusted partner for brands seeking excellence in their video content.


In the vibrant landscape of brand videos, success is born in the careful planning and collaboration of the pre-production phase. 1577 Productions, based in Oklahoma City, stands as a testament to the importance of this critical stage, with a client-centric approach that ensures every brand video is a masterpiece. By embracing collaboration and meticulous planning, the team at 1577 Productions not only sets the stage for success but also elevates the art of brand storytelling to new heights.

1577 Productions teams with Sport and Story, JM Associates, and ESPN+ with “Our Time”

1577 Productions has teamed up with Sport and Story, JM Associates, and ESPN+ to create the all access show “Our Time – Oklahoma State Football”. The series, which airs on ESPN+, follows the Oklahoma State University football team as they navigate the unique circumstances surrounding the 2020 college football season. The series features Oklahoma State Head Coach Mike Gundy, along with future NFL starts Chuba Hubbard, Tylan Wallace and a host of other elite players as they vie for a spot in the college football playoff. 1577 Productions has been embedded with the team since late May (2020) and will be with the Cowboys until the end of the season. 1577 Productions is providing local crew for ESPN and Sport and Story, and has taken on the role of field producers for the show. The show is airing weekly throughout the year on ESPN+. Check out the trailer below:


EDDIE – National Premiere on ABC

On Sunday August 30th, “EDDIE – COST OF GREATNESS”, the feature length documentary produced by 1577 Productions, and directed by Christopher Hunt made its national TV debut on ABC. Needless to say it was surreal seeing the movie on such a wide platform. 1577 Productions, along with its distribution partner Takashi Entertainment, initially premiered the film on ESPN in June of 2020. Executive Producer Chad Reineke of Takashi Entertainment said, “This is a film we will be proud the Takashi name is on 20 years from now. ABC is a BIG DEAL. It speaks to how broad of an audience the network thinks the film has.”

Audience and media reaction from around the country has been tremendous. ESPN writer Myron Medcalf called the film “one of the best sports documentaries he has ever seen.” After the ABC screening, Tulsa World writer Bill Haisten wrote on his twitter account, “EDDIE documentary is everything – uplifting, powerful and difficult to watch. Producers go from having a fund-raising campaign to now, this afternoon, getting an ABC window. This documentary deserves a documentary.”

The films future is not complete. 1577 Productions is in talks now with major distribution platforms so EDDIE will have a home for years to come. Stay tuned.

TULSA WORLD REVIEW – “EDDIE documentary is everything…”

‘Eddie’ documentary is everything – uplifting, powerful and difficult to watch

Bill Haisten of the Tulsa World provided what call only be described as an amazing review of the documentary “EDDIE” on Saturday. We appreciate the kind words, and am so happy the film has resonated with sports fans, and non-sports fans alike. It was an incredible experience landing a platform like ESPN to premier the film. In the wake of the Michael Jordan bio documentary series “The Last Dance” there really wasn’t a better platform for EDDIE to screen on. Thanks again to Mr. Haisten for the tremendous write-up.

deadCENTER Film Festival ‘Leading with EDDIE’

We are happy to announce that EDDIE has accepted an invitation to headline the deadCenter Film Festival. The entire production team is humbled and excited to be given such a huge honor. The deadCENTER film festival has supported our team at 1577 Productions so much over the years. Whether it was with the short films that we had done in the past, or if it was through the amazing networking opportunities that have come about due to the festival. deadCENTER has changed the way people view Oklahoma film, and we are proud to be a part of that.

OKC’s deadCENTER Film Festival ‘Leading with EDDIE’

From an EDDIE film standpoint, this news couldn’t come at a better time. The question we are constantly asked is “when can we see the film?” Now, people who have supported and been with us from day 1 can get a sneak peak at the film through the festival experience. The festival will take place June 11th – 21st.

“This is the 20th Anniversary of the festival, and it is slated to be the best ever.” Executive Director Lance McDaniel said,”It’ll be 20 shorts programs, 20 features, 20 classes. We’re going to have reunions of classic Oklahoma films. … All of that’s going to happen. But it’s all going to be about what’s happening virtually.”

“If you’re a film enthusiast, this will probably be the best year ever because you will actually see more films than you’ve ever seen. You have 10 days to look at them whenever you want. … We’re still working on how do we make it super, super fun when the world’s changed around us.”

Due to Covid-19 festival organizers are working hard to make it a fantastic experience for the audience including online screenings and possibly a Drive-In option (which would be amazing). We will be sure and keep everyone up to date on what is happening surrounding the film, as it is currently out to distributors. We look forward to sharing news of its platform home soon!

Behind the Scenes with OKC Thunder star Mike Muscala and 1577 Productions

OKC Thunder star Mike Muscala took a time out from his busy NBA schedule in late 2019 to work in partnership with 1577 Productions to produce a music video for his original song “Heart”. Growing up with music, and music videos, Mike had always had a dream of creating his own. So when he teamed up with 1577 Productions, that dream became a reality. Inspired by films like Sin City and the film noir genre of the 1940’s – the music video is a black and white thriller with plenty twist and turns. During the production Muscala said he’d “gained an appreciation for the filmmaking process”. Song collaborator and Music Producer Matt Citron (Atlanta, GA) said, “This shoot is really fun and the guys at 1577 really know what they’re doing. It has been an amazing collaboration.”

The video is set to premiere at the 2020 deadCENTER Film Festival in June.

1577 Productions launches new website

1577 Productions is so excited to be able to launch our new website! We believe this new site helps tell our story and allow audiences to see our work and learn about our business in a much more effective way. So much has changed the last few years, and we needed a website to go along with that! Whether it is completing our first feature documentary, or updating film festival awards we have received, we needed an online overhaul. We hope you find the site easy to navigate, and as always we look forward to hearing about your project!