In partnership with Devon Energy, 1577 Productions created an inspiring commercial designed to ignite a passion for STEM (Science, Technology, Engineering, and Math) in young minds. Devon’s campaign reinforces its commitment to education in Oklahoma by encouraging the next generation to dream big and explore the possibilities of STEM.

The commercial follows the journey of a young boy captivated by space exploration. With the unwavering support of his parents, he embarks on a journey of discovery—researching the stars, studying space travel, and designing his own rocket. Through trial, learning, and determination, he builds a model rocket, launching it triumphantly in front of his proud parents. His story symbolizes the power of curiosity, education, and encouragement in shaping the future.

Bringing this vision to life required thoughtful storytelling and cinematic execution. Filmed with a warm, naturalistic style, the commercial immerses viewers in the wonder of childhood discovery. Soft, glowing light captures the magic of late-night research, while dynamic shots of the rocket launch build excitement and a sense of achievement. Carefully crafted editing and a stirring musical score elevate the emotional connection, reinforcing the message that with curiosity and support, anything is possible.

The campaign aired across multiple platforms, celebrating Devon Energy’s role in fostering a love for STEM and empowering young minds to reach for the stars.